Privacy Policy

Effective Date: 01/01/2026

Primary Residential Mortgage, Inc. (“PRMI,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you interact with us through our website, forms, services, and communications. Our communications are strictly non-promotional, non-marketing, and non-advertising in nature.

Information We Collect

We may collect personal information that you voluntarily provide, including but not limited to:

Name

Phone number

Email address

Mailing address

Employment or application-related information

Loan or mortgage-related information

This information is collected through website forms, applications, phone calls, or other direct interactions.

How We Use Your Information

We use personal information only for transactional and operational purposes, including:

Processing loan applications and related services

Providing application status updates and required notifications

Requesting or receiving documents

Scheduling and confirming appointments

Responding to inquiries or service-related requests

Complying with legal and regulatory obligations

We do not use personal information for promotional, marketing, or advertising purposes.

SMS and Communication Consent

If you provide consent to receive SMS or other communications, messages will be limited to transactional and informational notifications only, such as:

Application status updates

Appointment confirmations or reminders

Document requests

Service-related follow-ups

Message frequency varies. Message and data rates may apply.
You may opt out at any time by replying STOP. For assistance, reply HELP.

Information Sharing and Disclosure

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

Information may be shared only with:

Authorized service providers assisting in business operations

Regulatory or legal authorities when required by law

Internal departments strictly for operational purposes

All third parties are required to maintain confidentiality and data security.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, or misuse.

Data Retention

Personal information is retained only for as long as necessary to fulfill operational, legal, or regulatory requirements.

Your Privacy Rights

You may request to:

Access or update your personal information

Withdraw communication consent

Request information about data usage

Requests may be submitted using the contact details below.

Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website with an updated effective date.

Contact Information

For questions or concerns regarding this Privacy Policy, please contact:

Primary Residential Mortgage, Inc.
Attn: Compliance Department
1480 North 2200 West
Salt Lake City, UT 84116

📞 Phone: +1 602-905-3663
🌐 Website: https://www.primeresmortgage.com/